Top 5 Beauty Retail Apps on Android in Egypt Q2 2022

The beauty retail app market in Egypt saw varying trends in Q2 2022. Here's a closer look at the performance of the top 5 beauty retail apps on the Android platform, based on data from Sensor Tower.

Bath&BodyWorks from M.H. Alshaya Co. W.L.L. demonstrated significant fluctuations in weekly downloads. The app peaked at around 10K downloads in the week of May 23, with a noticeable spike from mid-April to mid-May. Active users also saw a substantial increase, reaching 17.9K in the same week, before experiencing a dip to around 6.4K in mid-June.

Eva Cosmetics, published by Pan Arab Media Inc., showed a strong start post-release in April, with downloads initially peaking at 8.2K in early June. However, the downloads saw a decline towards the end of the quarter, dropping to as low as 817 by the last week of June.

Nabda, by Nabda Platform, experienced a downward trend in weekly downloads throughout the quarter. Starting from 5.5K downloads at the end of March, the numbers steadily decreased, hitting a low of 138 downloads by the end of June.

Mazaya Stores had a relatively stable download trend, with slight increases over the quarter. The app reached its highest weekly downloads of 767 in the last week of June, showing a consistent upward trend from early April.

Feel22-Your Beauty, Your Terms, by feel22, had modest download numbers with a peak of 523 in early April. The downloads fluctuated throughout the quarter, ending with 246 downloads in the final week of June.

For more in-depth insights and data, visit Sensor Tower.